Learn AEO from the ground up

Crawl, render, index

1 Crawl 2 Render 3 Index

Technical AEO

Cloudflare Pay Per Crawl for WordPress: Should You Charge AI Crawlers?

Cloudflare can now charge AI crawlers per page fetch. Here is how Pay Per Crawl, the Monetization Gateway...

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Entities and context

1 Entity 2 Property 3 Context

Schema & Structured Data

Schema validator: check your markup and understand what the errors mean

Valid, eligible and shown are three different things. Which validator to use for which job, plus a decoder...

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Signals and progress

1 Observe 2 Compare 3 Decide

Measuring AEO

AEO analytics with Google Search Console: what to measure and what to ignore

Search Console cannot see AI answers. Here is what it can tell you, the filter that matters most,...

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Entities and context

1 Entity 2 Property 3 Context

Schema & Structured Data

Speakable schema in 2026: what it still does and what it never did

Speakable is a beta from 2018, limited to US English news content on Google Home. Here is the...

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Crawl, render, index

1 Crawl 2 Render 3 Index

Technical AEO

Open Knowledge Format (OKF): What Google Shipped, and How to Publish Yours From WordPress

Google Cloud published the Open Knowledge Format v0.1 spec in June 2026. Here is what an OKF bundle...

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Crawl, render, index

1 Crawl 2 Render 3 Index

Technical AEO

What is GPTBot? The Complete Guide to OpenAI Web Crawlers

Learn exactly what GPTBot is, how OpenAI crawlers read your website, and the specific robots.txt directives required to...

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Crawl, render, index

1 Crawl 2 Render 3 Index

Technical AEO

What is PerplexityBot? How to Optimize Your Site for AI Citations in 2026

Master PerplexityBot optimization in 2026. Learn how this AI crawler extracts real-time web data and how to format...

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Crawl, render, index

1 Crawl 2 Render 3 Index

Technical AEO

Preparing Your Website for ClaudeBot Anthropic-AI in 2026

Learn how ClaudeBot Anthropic-AI crawls the web, how to configure your robots.txt, and the exact steps to optimize...

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Crawl, render, index

1 Crawl 2 Render 3 Index

Technical AEO

How to check which AI bots are crawling your site

Server logs are the only complete record of AI crawler activity. Analytics cannot see them at all. One...

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