Blog

Learn AEO from the ground up

Guides, strategies, and technical deep-dives on Answer Engine Optimization for WordPress.

Entities and context

1 Entity 2 Property 3 Context

Schema & Structured Data

Schema validator: check your markup and understand what the errors mean

Valid, eligible and shown are three different things. Which validator to use for which job, plus a decoder...

Entities and context

1 Entity 2 Property 3 Context

Schema & Structured Data

Speakable schema in 2026: what it still does and what it never did

Speakable is a beta from 2018, limited to US English news content on Google Home. Here is the...

Trust and proof

1 Author 2 Evidence 3 Trust

E-E-A-T & Authority

Person schema and E-E-A-T for AEO: the setup that actually validates

Google says E-E-A-T is not a ranking factor and no E-E-A-T score exists. Here is what Person schema...

Entities and context

1 Entity 2 Property 3 Context

Schema & Structured Data

How to Structure a HowTo Post for AI Search in 2026

How to Structure a HowTo Post for AI Search in 2026 – Answer engines prioritize clear numbered lists...

Entities and context

1 Entity 2 Property 3 Context

Schema & Structured Data

Setting Up Author Schema in WordPress for 2026

"Google is treating authors as entities, not just text strings," declared a prominent search engineer at a recent...