The Topical Map tells you what content your site is missing and lets you act on it in one click. It lives inside Content Gaps → Topical Map, needs Pro and a connected Google Search Console, and answers the question every site owner asks: what should I write next?
It works in two sections. The data-driven section is mined from your own Search Console: queries you already get impressions for but have no page that answers. The strategist section reads your whole catalog and spots the content a strategist would say you are missing, bottom of funnel first: comparisons, pricing explainers, migration guides. Both come from your site and your data, not generic idea lists.
The Topical Map tab
Open Content Gaps and pick the third view. One click on Build topical map (5 credits) creates both sections:
Every suggestion carries a priority score from 0 to 100. For data-driven suggestions it is computed from your real numbers: how many impressions the queries get, how close they already sit to page 1, and how tightly the queries belong together. For strategist suggestions it reflects how much the gap matters for your authority and revenue. Higher score, write it sooner.
Strategist picks also carry a funnel badge: bottom of funnel (buying decisions: comparisons, pricing, switching guides), mid funnel (problem-solving content) and at most a couple of top of funnel foundations. Bottom of funnel sorts first because it is closest to revenue.
Inside a suggestion
Click any card to expand it:
This targets the biggest query set directly, answers setup and verification in one page, and avoids overlapping existing schema-related titles.
– Schema Tester and Validator Guide for AI Visibility
- Queries this will win. The exact searches from your Search Console this content targets, with their impression counts.
- Other angles. Alternative titles if the working title is not your taste. The New angles button writes three fresh ones for 1 credit.
- Will link to (and get links back from). Internal links planned before you spend a single credit. The draft links out to these pages, and once you publish, Smart Internal Linking suggests the links back.
- Optional guidance. Steer tone, audience or angle in a sentence or two.
- Use knowledge base. When your Knowledge Base is in “Always ask” mode, this switch decides whether your uploaded business facts feed the generation.
From suggestion to draft
Three ways to act on a card. Outline (3 credits) plans the piece first: headings that carry your target queries, a direct-answer opening, FAQ questions, and where each internal link belongs. Generate draft (15 credits) writes the full article, and if you outlined first, the draft follows your approved outline. Long-form pillar (25 credits) does the same at roughly double the length for cornerstone topics.
Drafts arrive answer-first: the opening answers the main query directly, each heading is answered in its first sentence, the planned internal links are already placed with descriptive anchors, an FAQ section covers the long-tail questions, and the meta title and description are written for you.
First draft ready
Saved as a draft, never auto-published.
Make it yours before publishing: add your experience, verify every claim, and fill any [YOUR DETAIL] markers. Your voice is what gets cited.
Always a draft, never published. Every generation lands in your WordPress drafts for you to edit. Facts only you would know get a clearly marked placeholder rather than a guess, unless your Knowledge Base covers them, in which case your real details are used.
What things cost
| Action | AI credits |
|---|---|
| Build or rebuild the map (both sections included) | 5 |
| New title angles for one suggestion | 1 |
| Outline | 3 |
| Full draft (about 1,200 words) | 15 |
| Long-form pillar draft (about 2,000 words) | 25 |
| Dismissing a suggestion | Free |
Frequently asked questions
Why do I need Search Console connected?
The data-driven section is built from your own query data: what people search, where you get impressions, and which of those queries none of your pages answer. Without Search Console there is no data to mine. Connecting takes one click under Search Console in the sidebar.
What is the difference between the two sections?
The top section is proof: queries with real impressions and no page that answers them, scored from your numbers. The bottom section is judgment: what your catalog is missing to convert readers and own your topic, ordered bottom of funnel first. Both are generated in the same 5-credit build.
If I generate an outline first, does the draft use it?
Yes. The outline is stored on the suggestion and the draft follows it: same headings in the same order, the same opening direction, the same FAQ questions, and each internal link in the section the outline assigned it to. Outlining first is a 3-credit way to approve the structure before spending 15 on the draft.
What happens when I dismiss a suggestion?
It stays dismissed, including across rebuilds. The map remembers what you turned down and will not nag you with it again. A “Show dismissed” link brings them back if you change your mind.
Will it suggest topics I already have content for?
No. Both sections check against your existing titles before suggesting anything, and the two sections check against each other, so you never see a suggestion for a page you already have or the same idea twice.
Does the draft publish anything on my site?
Never. Drafts are saved to your WordPress drafts folder and open in your editor with a reminder notice. Publishing is always your decision, after your edit.
How often should I rebuild the map?
After you have published a few of its suggestions, or roughly monthly. Search Console data shifts as your rankings do, and each publish changes what your catalog is missing. Rebuilds cost 5 credits and preserve everything you dismissed or generated.