- Claude does not use Google. It gets 86.7% of its data from the Brave Search index.
- Your site is likely invisible to Claude because you are blocking its crawlers in your robots.txt file.
- You must allow three specific user-agents: ClaudeBot, Claude-SearchBot, and Claude-User.
- Submitting your sitemap directly to Brave Webmaster Tools is a required step for visibility.
robots.txt file and a one-time sitemap submission. This guide provides the exact technical steps to get your WordPress site indexed by Brave and cited by Claude.
Unblocking ClaudeBot: How to Restore Brave Search Visibility for WordPress
The core of the problem is a misunderstanding of how Claude sources its information. While ChatGPT uses Bing and Gemini uses Google, Claude has a deep integration with Brave Search. Data shows an 86.7% overlap between Claude’s citations and Brave’s top search results. This makes every technical signal you send to Brave’s crawlers extremely important. Claude is famously selective, with a crawl-to-cite ratio of 38,065 to 1. You cannot afford to have a misconfiguredrobots.txt file blocking access. Getting this right is the first step in any serious Answer Engine Optimization strategy.
The Three Anthropic Crawlers You Must Allow
Anthropic uses a set of distinct crawlers for different tasks. Blocking any of them can harm your visibility. The oldanthropic-ai user-agent is deprecated and no longer in use. You need to ensure your robots.txt file explicitly allows the three current crawlers.
| User-Agent | Purpose | Action Required |
|---|---|---|
ClaudeBot |
AI model training data collection | Allow: Essential for model’s base knowledge |
Claude-SearchBot |
Live web search indexing for Brave Search | Allow: Critical for real-time answer retrieval |
Claude-User |
User-triggered browsing from within Claude | Allow: Enables Claude to visit your site on a user’s behalf |
robots.txt configurations are too aggressive. They may block “unknown” bots, which often includes these newer AI crawlers. You must check your configuration manually.
Step 1: Audit and Fix Your robots.txt File
Yourrobots.txt file, located at yourdomain.com/robots.txt, gives instructions to web crawlers. A single incorrect line can make you invisible to an entire answer engine.
The Manual Fix
Access yourrobots.txt file. You can do this via an FTP client or a WordPress SEO plugin that has a file editor. Add the following lines to ensure all of Anthropic’s crawlers have full access:
User-agent: ClaudeBot
Allow: /
User-agent: Claude-SearchBot
Allow: /
User-agent: Claude-User
Allow: /
This configuration explicitly tells each bot they are welcome to crawl your entire site. It overrides any broad Disallow rules that might be blocking them. For a more detailed look at crawler rules, see this guide on the exact robots.txt configuration to allow OAI-SearchBot while blocking GPTBot.
The Automated Fix
Manually managing a growing list of AI crawlers is inefficient. The AEO God Mode plugin includes an AI Crawler Allowlist that automatically manages these rules for you. It recognizes all three active Anthropic crawlers (and 15 others) and ensures yourrobots.txt is always configured correctly without manual file edits. You can see exactly which bots visit your site using the built-in AI crawler log.
Step 2: Submit Your Sitemap to Brave Webmaster Tools
Google Search Console has no influence on Brave Search. To ensure Brave can efficiently find and index all your important pages, you must submit your sitemap directly to their platform.- Go to Brave Webmaster Tools and create a free account.
- Verify ownership of your site.
- Navigate to the “Sitemaps” section.
- Submit your sitemap URL (usually
yourdomain.com/wp-sitemap.xml).
Step 3: Implement an llms.txt File
Thellms.txt file is an emerging convention that acts like a robots.txt specifically for large language models. While not yet a formal standard, Anthropic has been a vocal supporter of the specification. Implementing it sends a strong, positive signal that you are preparing your content for AI consumption.
An llms.txt file tells AI systems what your site is about, which pages are most important, and how you prefer your content to be used. You can learn more about formatting and implementation in the complete guide to llms.txt.
Why Claude Ignores Content Even When Unblocked
Simply allowing access is not enough. Claude’s algorithms are designed to find definitive, trustworthy information. If your content is thin, vague, or lacks verifiable claims, it will be crawled but never cited. Claude’s preference for factual density means that a well-researched article from 2024 can easily outrank a shallow blog post from last week. This is a direct contrast to Perplexity, which shows an extreme bias for content updated in the last 30 days. To get cited by Claude, your content must:- Contain specific data, numbers, and statistics.
- Reference authoritative sources (studies, official reports, expert commentary).
- Make clear, definitive statements rather than using weak or hedging language.
Frequently Asked Questions
What is the difference between ClaudeBot and Claude-SearchBot?
ClaudeBot is used for collecting data to train future AI models. Claude-SearchBot is used by Brave Search to index the web in real-time, which directly powers the answers you get from Claude today.
Do I need to allow all three Anthropic crawlers?
Yes. Blocking any of them can impact your visibility. Claude-SearchBot is for indexing, Claude-User is for on-demand page visits, and ClaudeBot is for future model training. All are important for the Anthropic ecosystem.
Will unblocking ClaudeBot use a lot of server resources?
No. AI crawlers are generally efficient and respect crawl-delay directives if you choose to set them. The traffic volume is significantly lower than that of Googlebot or Bingbot.
Is AEO God Mode free?
Yes, the core version is completely free and includes the AI Crawler Allowlist, llms.txt generator, and Schema Engine. Pro adds citation tracking, AI referral analytics, and Google Search Console integration.