Google AI Overviews checks who wrote the content before deciding to cite it. If your authors have no structured credentials, you lose that trust signal.
Get ProE-E-A-T Schema adds 6 custom fields to the WordPress user profile editor. When an author publishes a post, the plugin builds a Person schema with up to 10 properties and adds it to every page where that author appears.
Google AI Overviews and featured snippets weight content from authors with verified expertise. Without Person schema, search engines treat every author as anonymous. E-E-A-T Schema fills that gap.
You fill in the profile fields once. The plugin maps them to the correct schema.org Person properties and outputs the schema whenever that author publishes or is credited on a post.
WordPress already stores basic author data (name, bio, avatar, social links). E-E-A-T Schema reads those defaults and enriches them with the 6 custom fields to produce a complete Person entity.
| Profile Field | Schema Property |
|---|---|
| Display Name (WP default) | name |
| Author URL (WP default) | url |
| Bio (WP default) | description |
| Avatar (WP default) | image |
| Job Title (custom) | jobTitle |
| Employer (custom) | worksFor → Organization |
| Areas of Expertise (custom) | knowsAbout (array) |
| Education (custom) | alumniOf → EducationalOrganization |
| Social Profiles (WP + custom) | sameAs (array) |
| Credentials (custom) | hasCredential → EducationalOccupationalCredential |
The preview above shows the actual schema output generated by the plugin. Every property comes directly from the WordPress user profile. No hardcoded values, no placeholder data.
The sameAs array pulls from both WordPress default social fields (Twitter, Facebook, LinkedIn, Instagram, GitHub) and the custom “Additional Social Profiles” textbox. Credentials are wrapped in EducationalOccupationalCredential types, which Google recognizes for E-E-A-T evaluation.
When enabled, E-E-A-T Schema appends a visible author card after every single post. The card shows the author name, job title, employer, expertise areas, and social profile links. Both humans and search engines see consistent credibility signals.
Experience, Expertise, Authoritativeness, and Trust. Google uses these signals to evaluate content quality. AI Overviews weight them heavily when deciding which sources to cite.
Six: Job Title, Employer/Organization, Areas of Expertise (comma-separated), Education/Alumni Of, Credentials/Certifications, and Additional Social Profiles.
Yes. The Person schema is injected via wp_head as JSON-LD. It has nothing to do with your theme's template or styling. Any theme works.
name, url, image, description, jobTitle, worksFor (Organization), knowsAbout (array), alumniOf (EducationalOrganization), hasCredential (EducationalOccupationalCredential), and sameAs (social profiles).